Section outline

  • Strategic Insights: Mastering Business Planning Essentials

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    This training session took place on 12 April 2024

  • Agenda

     11:30 / Intro (5 min)

    Matteo Bocci (BRIDGE-BS) and Eleni Manousiadi (DOORS)

    11:35 / Strategic Business Planning: Theory & Quizzes   

    •  Explanation of the main elements (100 min)
    • Practice the Interactive Quiz Sessions (20 min)
    • Q&A (10 min)

    Ilias Katris and Anastasia Flerianou (KANTOR)

    13:45 / Wrap-up and preparing for the Next Task: 
    Conducting Your SWOT Analysis      (10 min)

    Ilias Katris (KANTOR)

    13:55 / Feedback from participants (5 min)     

    Moderated by Eleni Manousiadi(DOORS)/ Matteo Bocci (BRIDGE-BS)

  • Assignment: your SWOT analysis

    Objective

    For the SWOT analysis assignment, your task is to evaluate the strengths, weaknesses, opportunities, and threats related to your business.

    Instructions
    •  In a Word or PowerPoint document, clearly identify and analyze the internal strengths and weaknesses of your business, focusing on factors within your control such as resources, capabilities, and performance.
    •  Additionally, identify and analyze external opportunities and threats, considering factors outside your business's control such as market trends, competition, and regulatory changes. 
    • Use concise bullet points or brief paragraphs to describe each aspect of the SWOT analysis, providing specific examples and evidence to support your assessments. 
    • Finally, summarize your findings and provide recommendations for leveraging strengths, addressing weaknesses, capitalizing on opportunities, and mitigating threats to enhance the overall strategic position of your business.
    • Send your SWOT analysis to e.v.manousiadi [at] kantor-group.eu and i.d.katris [at] kantor-group.eu

    Need help?

    If you have any questions or need assistance along the way, don't hesitate to reach out.

  • Learning objectives

    • Understand the fundamental components of a business plan and its importance in the entrepreneurial process.
    • Gain insights into developing a comprehensive corporate profile, including corporate history, mission, vision, and governance structure.
    • Learn techniques for conducting effective business environment analysis, including market and competition analysis, to identify opportunities and threats.
    • Acquire skills in strategic planning, including articulating the idea/product, defining organizational structure, and developing a staffing plan to support business objectives.
    • Learn how to formulate financial projections, including general assumptions, revenue forecasts, investment plans, cost estimations, and financial results assessment.
    • Understand the concept of sensitivity analysis and its role in assessing the impact of changes in assumptions on business outcomes.
    • Explore strategies for developing a marketing plan aligned with the business's overall goals and objectives.

  • Expected learning outcomes

    By the end of this training session, participants will be able to:

    • Create a well-structured business plan encompassing all essential components necessary for effective communication with stakeholders.
    • Develop a clear understanding of their organization's corporate identity, enabling them to articulate their mission, vision, and governance structure.
    • Gain the ability to analyze market dynamics and competition, allowing them to identify key market opportunities and threats.
    • Develop strategic planning skills to align organizational objectives with actionable plans, fostering sustainable growth and success.
    • Be proficient in financial planning and forecasting, enabling them to make informed decisions and attract potential investors.
    • Understand how to conduct sensitivity analysis to assess the robustness of their business plans under various scenarios.
    • Acquire strategies for developing a marketing plan that effectively promotes their products or services and enhances brand visibility in the market.

  • Trainers and Moderators

    Ilias Katris - Kantor

    Ilias Katris is a Senior Consultant in the Management Consulting Services Unit of Kantor. Prior to joining Kantor, Ilias was employed as a customer support agent and later as a mentor at Amazon.de. He was also intern at Deutsche Bank AG in Frankfurt am Main. He is very familiar with economic analysis and demonstrates great problem solving and analytical skills. Ilias is an economist, holding a Bachelor of Science in Economics and Business Administration from the Goethe University of Frankfurt am Main, Germany. He also is holding a MSc in Applied Economics and Financial Analysis from Athens University of Economics and Business specializing in financial analysis and risk management.

    Anastasia Flerianou - Kantor

    Anastasia Flerianou works as an Analyst at Kantor Management Consultants, a leading European consultancy. She earned her M.Sc. in Economics from Athens University of Economics and Business (AUEB) and her B.Sc. in Public Administration specializing in Public Finance from Panteion University of Economics and Political Sciences. Her expertise includes economics, data collection analysis, impact assessment, financial analysis, and European Funding Projects, all of which contribute significantly to consultancy projects and strategic initiatives.

    Matteo Bocci - BRIDGE-BS

    Eleni Manousiadi  - DOORS